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The Peony Project
FLORAL SUBSCRIPTIONS IN NORTHWEST INDIANA
The Peony Project is a modern floral business with roots in a family tradition. Originally known as The Mason Homestead, it began with Sara and her grandmother harvesting flowers and making deliveries to loyal customers. Today, the business carries that legacy forward through a renewed focus on peonies, honoring the memories that inspired it while creating something entirely its own.
The project brought together brand identity and website design to give this next chapter a visual identity that reflects both its history and its future.
Services
Brand Identity Design
Custom Website Design
The visual identity takes inspiration from the beauty and nostalgia of the peony itself. Romantic floral photography, expressive typography and a warm, earthy color palette come together to create something that feels both timeless and contemporary. The result is a brand that celebrates the history behind The Peony Project without feeling rooted in the past.
More than a new name and visual identity, The Peony Project represents the continuation of something deeply personal. The finished brand and website give Sara a way to carry her grandmother's legacy forward, sharing a love of flowers with a new generation while keeping the memories that started it all close.
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